· Isuzu D-Max Blade stars alongside the undead in new online video advert
· Campaign aims to increase brand awareness amongst new audiences
Isuzu UK's largest and most far-reaching online advertising campaign, due to air from Saturday 11 October, features a ghoulish theme appropriate for the time of year, depicting the special edition Isuzu D-Max Blade pick-up as the hero in a zombie-infested post-apocalyptic city.
The new campaign, created in partnership with Picture Production Company (PPC), will be aimed at a mainly male audience via a wide range of automotive, sports and outdoor interest channels. It is due to run for six weeks, from this weekend, Saturday October 11.
As well as showcasing the vehicle's zombie-dodging capabilities, the campaign demonstrates the versatility of the D-Max Blade in an urban environment, tackling the most nightmarish of jobs. Tough, reliable and refined, the D-Max Blade is perfect for everyday heroes that need a dependable sidekick for work and leisure, whether it's running a few errands, hauling 3.5 tonnes on a trailer, or facing a zombie attack.
The special edition Isuzu D-Max Blade double cab pick-up boasts a long list of stylish and technological enhancements to stand out from the crowd. Bold 18-inch, six-spoke 'Shadow' alloy wheels, contrasting black load-bed bars and privacy glass ensure it looks the real deal.
Inside, automatic climate control and premium black leather seats cosset occupants, and there is also a 6.1-inch touchscreen navigation system – complete with integrated rear safety camera – and enhanced surround-sound audio. Prices start from £24,995 (CVOTR) for the manual derivative.
Haydn Davies, Marketing Director at Isuzu UK, commented: “The stylish special edition Isuzu D-Max Blade is a highly distinctive range-topper for our hugely capable pick-up range. It spearheads our strategy to reach a much wider audience than we have done historically, and this online commercial provides an excellent platform to reach new audiences across the UK. As well as looking every part the superhero pick-up, the ad shows that an Isuzu D-Max Blade can still deliver even when faced with the trickiest of situations".
Fitted with an efficient 2.5-litre twin-turbo diesel engine, which can be mated to a six-speed manual or five-speed automatic transmission, the D-Max Blade produces 163 PS and 400 Nm of torque and is certified to tow a class-leading 3.5-tonnes (braked). Every new D-Max comes as standard with the company's pioneering five-year / 125,000-mile warranty.